Privacy Notice

Last updated: October 2026

TBD Management Ltd, trading as Ethnic City® (“Ethnic City”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we use it, how we share and protect it, how long we retain it and the rights you have under applicable data protection law.

1. Who We Are

The organisation responsible for your personal information is:

TBD Management Ltd, trading as Ethnic City®
Company number: 07252534
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Website: https://www.ethnic-city.com
Email: celebrate@ethnic-city.com

For privacy and data protection enquiries, please contact us at celebrate@ethnic-city.com.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

Contact information: your name, email address, telephone number where provided, billing address and delivery address.

Order information: products purchased, order number, order history, delivery details and relevant communications about your order.

Payment information: payment status, transaction references and information needed to process or reconcile a payment. Payments are processed by our payment service providers; we do not store your full payment card details.

Customer account information: information associated with an account you create on our website.

Enquiry information: messages and other information you provide when contacting us.

Ethnic City updates sign-ups: your name and email address, together with information about your marketing preferences, consent and unsubscribe status.

Website and device information: certain technical information may be collected through cookies or similar technologies, depending on the technologies active on our website and your consent choices.

We do not ask you to provide personal information that is unnecessary for the relevant purpose.

3. How We Use Your Information and Our Lawful Bases

We use personal information for the following purposes:

Processing and delivering orders

We use your contact, order, delivery and payment-related information to process payments, manage orders, arrange delivery, provide order confirmations and updates, and handle returns, refunds and customer service.

Our lawful basis is performance of a contract or taking steps at your request before entering into a contract.

Responding to enquiries

We use information you provide to respond to questions, resolve problems and manage customer communications.

Our lawful basis will generally be our legitimate interests in responding to enquiries and managing our business, or taking steps at your request before entering into a contract, depending on the enquiry.

Legal, accounting and business records

We may retain and use relevant information to meet legal obligations, maintain financial and accounting records, deal with disputes and establish or defend legal claims.

Our lawful basis is compliance with a legal obligation where applicable, or our legitimate interests in managing and protecting our business where appropriate.

Ethnic City updates and marketing

If you choose to receive marketing emails, we use your name and email address to send information about new products, collections, special offers, cultural stories, events and company news.

Our lawful basis is your consent. You can withdraw it at any time by using the unsubscribe option in our emails or contacting us.

Website operation and improvement

We may use relevant technical information to operate, maintain, secure and improve our website. Where we rely on legitimate interests, these include maintaining a functioning and secure online shop. Where cookies or similar technologies require consent, we will seek that consent before using them.

We will not use your personal information for a new purpose that is incompatible with the purpose for which it was collected without providing any information or obtaining any consent required by law.

4. Marketing Preferences

You do not have to agree to receive marketing emails to buy products from Ethnic City.

If you sign up to receive Ethnic City updates, you can unsubscribe at any time. Once you unsubscribe, we will exclude your email address from future marketing emails, subject to any necessary processing to maintain and respect your preference.

If you later wish to subscribe again, we will seek fresh consent.

Unsubscribing from marketing does not prevent us from sending essential messages about an order, payment, delivery, return or other service you have requested.

5. How We Share Your Information

We do not sell your personal information.

We share information only where reasonably necessary for the purposes described in this Policy, including with:

Payment service providers, such as Stripe and PayPal where applicable, to process payments and manage transactions.

Delivery and fulfilment providers, where needed to deliver orders and manage returns.

Website hosting and technical service providers, including Hostinger, to operate and maintain our website.

Professional advisers and public authorities, where reasonably necessary to obtain professional advice, comply with the law or respond to lawful requests.

Service providers may process personal information on our behalf or in accordance with their own responsibilities. Their use of information is subject to the relevant contractual arrangements and applicable law.

We do not authorise service providers to use your information for their own unrelated marketing purposes simply because they provide services to us.

6. International Transfers

Some of our service providers may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place where required.

If you would like further information about relevant international transfers and safeguards, contact us using the details in this Policy.

7. Cookies, Advertising and Similar Technologies

Our website may use cookies and similar technologies that are necessary for the website to function, support checkout, maintain security or remember relevant preferences.

Depending on the technologies in use, other cookies or technologies may be used for analytics, advertising or measuring the effectiveness of advertising. We will provide further information about the technologies used and how to manage your choices in our Cookie Policy.

We may advertise Ethnic City products through services such as Google Ads. The use of advertising services does not, by itself, mean that advertising cookies or tracking technologies are active on our website.

Where consent is legally required for cookies or similar technologies, we will seek consent before using them.

8. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to those who need it for legitimate business purposes. We also rely on relevant service providers to apply appropriate security measures.

No method of storing or transmitting information over the internet can be guaranteed to be completely secure. We take reasonable steps to protect information but cannot guarantee absolute security.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and reporting obligations.

Retention periods depend on the type of information and why it is held. For example:

Order and financial records may be retained for the period required by applicable tax, accounting and other legal obligations.

Customer account and order-related information is retained while needed to manage your account, purchases, customer service and any relevant disputes or legal obligations.

Enquiry correspondence is retained for as long as reasonably necessary to deal with the enquiry and any related follow-up.

Marketing information is retained while you remain subscribed and as necessary afterwards to maintain an accurate record of your preferences and any withdrawal of consent.

When information is no longer needed, we will securely delete it or anonymise it where appropriate, unless we are legally required or otherwise permitted to retain it.

You may request deletion of your information, but we may need to retain certain records where the law requires it or where another lawful basis applies.

10. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Access your personal information and obtain a copy.

Rectify inaccurate or incomplete information.

Erase personal information where the legal conditions for erasure are met.

Restrict the processing of your information in certain circumstances.

Object to processing based on legitimate interests, including the right to object to direct marketing.

Data portability, where the legal conditions for this right are met.

Withdraw consent at any time where we rely on consent. This does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise a right or ask a privacy question, email celebrate@ethnic-city.com. We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, if you are concerned about how we handle your personal information.

ICO website: https://ico.org.uk/

We would appreciate the opportunity to address your concerns first, but you are entitled to contact the ICO directly.

11. Information You Need to Provide

Some personal information is necessary for us to process an order, arrange delivery or provide a service you request. If you do not provide the information needed for that purpose, we may be unable to complete the order or provide the relevant service.

Providing information for marketing purposes is optional and is not a condition of purchasing from Ethnic City.

12. Automated Decision-Making

We do not currently intend to make decisions about you based solely on automated processing, including profiling, that produce legal effects or similarly significant effects on you.

If this changes, we will update this Policy and provide any additional information required by law.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, service providers or legal obligations.

The latest version will be published on our website, with the date of the most recent update shown at the top.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, contact: